Nutrition & Health: Industry Trends & What People Think
Nutrition & Health: Industry Trends & What People Think
Nothing is more precious than a newborn baby, and the parents who want to give the best to their children – from the food they feed to their diapers. Most parents are willing to spend as much money as their budget can accommodate. Many parents are becoming more sensitive to even the minutest of details such as taste, texture, smell, and baby food type (organic or synthetic) – most of which weren’t much of a concern just a few years ago.
On the sales and marketing side of the equation, more and more manufacturers are now beginning to pay closer attention to all the vital details that could culminate to a positive consumer experience – to encourage repeat or multiple purchases.
WHAT LEADS TO A POSITIVE CONSUMER EXPERIENCE?
Unlike the adult consumer industry, the primary consumers of the baby food products are infants who are obviously unable to decide for themselves. The purchasing decisions are passed on to their parents or primary caregivers who in-turn favor a particular product or brand based on how they perceive it with respect to how it impacts on their baby’s health.
The sales (or otherwise) of baby food does not follow the exact same metrics that are applicable in other categories, because it’s the parents that decide what to buy. Apparently, general attributes such as taste and texture do matter, but they may not directly contribute to the possibility of repeat purchases in the future.
So, what does? The short answer can be summarized in the simple understanding of the fact that the sale of baby foods rely solely on the apparent positive health benefits that are associated with any given product or brand.
Moreover, we live in an era that’s characterized by abundant information. And information on infant nutrition is no exception. Here are 5 infant nutritional trends that appeal to today’s parents:
1. HERITAGE GRAINS
Until recently, single and multigrain cereals were popular and widely accepted in the baby food sphere because they were believed to contain high nutritional value. However, the recent discovery of the higher nutritional value of ancient or heritage grains is gradually fading out the hype that the cereals once enjoyed. Unlike cereals family, ancient grains are richer fiber content, protein, as well as essential vitamins and minerals. Thus helping to promote the baby’s health; immune system, heart, and gut among other amazing benefits. Popular varieties include buckwheat, millet, teff, chia, and quinoa.
2. REAL ORGANIC BABY FOOD vs SYNTHETIC PRODUCTS
Parents are becoming more aware of the incredible health benefits of feeding their babies with Organic or with chemical-free and naturally grown baby food versus synthetically developed or lab (genetically) engineered food products. An awareness now impacts strongly on the baby food industry. The clean label consumers place premium value on real food while kicking against artificial or synthetic additives. A simple acid test is whether or not the caregivers can easily identify and pronounce all the listed ingredients on the product package.
3. DON’T DOWNPLAY ON THE COLORS
Colors, at the very least, means variety. And variety, as we know, is the spice of life! But much more than the cliché, color, in most fruits and vegetables, is indicative of certain nutritional benefits; a simple logic would that a growing number of baby food brands are now cashing in on – so should you!
In addition to nutritional benefits, colorful packaging is appealing and may come in handy at the baby food store – helping your brand stand out in the crowded aisles of baby food. Not to mention the fact that bright colors and images are easily associated with children; which makes this trend better suited for baby recipe packaging. Here are a few color suggestions in the chart below:
There is a growing concern for the critical depletion of gut bacteria in infants, which is possibly caused by a number of factors including the misuse of antibiotics in the western world. Since a child’s digestive system develops actively during the first six months of a child’s life, failure to introduce this bacteria into the baby’s digestive system – either by the mother at birth or through diet – may impact negatively on the baby’s health.
Consequently, the inclusion of probiotics and prebiotics ingredients to baby recipes can help establish good immune health. You may, therefore, want to emphasize the significance of caring for a child’s digestive wellness during the formative months.
If it’s true that today’s children are tomorrow’s leaders. Then it goes without saying that the baby food industry blazes the trail in the leadership development program!
More about Baby Recipes
At babyrecipes.org there is lots of very useful information that is right here on our baby recipes website. There are easy to use baby food guides, making baby food and related topics to help you feed your baby with lots of care. There is a wide range of baby food information available to you which will better inform you when it comes to the health and safety of your baby. Learn about what baby food you should introduce to your baby and at what age. Find out more about what the benefits of individual baby food and how they can be good for your baby.
There is a great range of baby recipes for you to choose from. The baby recipes are easy to find and easy to follow with step by step instructions. When cooking food for baby you only want the best naturally. Our baby recipes provides the best food baby will need, full of nutrition and well balanced. Having a baby is an all consuming experience and this baby recipes website has been put together to help parents have a great resource to refer to as a guide or when you want to cook up tasty baby food from one of our baby recipes for your baby.